Monday 10 January 2011

Greenwash Summary

Greenwashing is a claim, found in advertising, used buy company's to convince that there product is environmentally friendly (green). The confidence of the consumers is very low with only 10% trusting green information from buisness and governments. 

Signs of greenwashing: 
They use words with no clear meaning
Efficient light bulbs made in a factory what pollutes rivers
It could be right, but where is the evidence
Totally fabricated claims or data
Declaring you are slightly greener than the rest.

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